DRAFT Magazine

Whenever I buy a canned six-pack I always take a moment to begrudgingly dig out the scissors and slice that annoying plastic six-loop aquatic death trap into a million pieces. It’s not that big of a deal, but feels like a pain in the ass. Why do I bother? My 1st grade teacher told me it kills dolphins, or something. Let’s just say the image of the plastic loop lodged around the beak of a dolphin is forever imprinted on my brain. So this Friday, before we venture out to the beaches, national parks or backyard party, I want to take a moment to spotlight the Eugene, Oregon-based company PakTech, who makes innovative, reusable can holders; and a special thumbs up to the companies that use them. Within a two-week period we received cans bundled together with PakTech holders from Tallgrass Brewing in Manhattan, Kan., and Sun King Brewery in Indianapolis. While it’s not going to transform the world we know, it’s reassuring to see companies take the extra step. With more and more breweries beginning to use cans, let’s hope they also consider the peripherals that go along with the portable vessel.

Know of any unsung innovations? Send them HERE. Hey, I’m on Twitter. Where are you?